Morris & Co Wallpaper

William Morris wallpaper is not mere decoration — it is a statement. The designs of Morris & Co date back to 1870 and have since been the benchmark for anyone who takes classic British interior design seriously. Trailing ivy, stylised flowers, rich colours: every pattern tells a story of craftsmanship and nature.

Morris & Co wallpaper: the legacy of William Morris

William Morris (1834–1896) was an artist, writer and pioneer of the Arts and Crafts movement — a reaction against the industrial mass production of his era. He believed that every object in the home should be both beautiful and useful. His wallpaper designs, originally printed with wooden blocks, are still in production today. That says everything.

The most beloved designs have become true icons:

• Pimpernel wallpaper: a symmetrical floral pattern from 1876, now available in contemporary colourways
• Golden Lily wallpaper: rich warm tones and fine details that bring character to any room
• Willow Boughs wallpaper: swaying willow branches in a calming, almost meditative pattern
• Bird & Pomegranate wallpaper: medieval influences with birds and pomegranates, captivating up close

William Morris wallpaper in a modern interior

A common misconception: Morris & Co wallpaper only suits traditional interiors. Not at all. The rich patterns work surprisingly well as a contrast in modern or Scandinavian spaces — one wall of Pimpernel against white walls and clean furniture, and the room instantly has a soul.

Application tips by room

• Living room: choose Golden Lily or Bird & Pomegranate as a statement behind the sofa
• Bedroom: Willow Boughs or Leicester for a calm, elegant atmosphere
• Hallway: a bold pattern creates immediate character upon entry
• Dining room: Pimpernel with its refined details creates a warm, inviting feel

Arts and Crafts – more than just wallpaper

Morris & Co is broader than wallpaper alone. The Morris & Co fabrics — curtain and upholstery fabrics — complement the wallpaper collection seamlessly. This allows you to coordinate wall and textile, exactly as William Morris intended: an interior as a total work of art. If you love classic British design, Zoffany wallpaper is a natural next discovery.

Buy Morris & Co wallpaper at Selected Wallpapers

Selected Wallpapers offers an extensive range of Morris & Co wallpaper, from timeless classics to recently updated colourways. Samples can be ordered so you can assess the colours at home. International shipping available.