Moooi Wallpaper

Moooi wallpaper is the result of a collaboration between the Amsterdam design label Moooi and the Belgian wall-covering specialist Arte: the Museum of Extinct Animals collection made its debut in April 2018 during Milan Design Week. Moooi was founded in the Netherlands in 2001 by designer Marcel Wanders and Casper Vissers, and its name is a playful nod to the Dutch word 'mooi' (beautiful), with an extra 'o' thrown in. So when you bring home Moooi wallpaper, you're not simply choosing a pattern, but a piece of considered design history.

The story behind Moooi wallpaper

Moooi is headquartered in Breda and has a landmark flagship showroom in Amsterdam's Jordaan district, opened in 2008. Marcel Wanders serves as creative director and helps shape the brand's daring signature. You'll recognise that signature instantly in Moooi wallpaper: lavish animal prints, botanical scenes and graphic compositions that would look just as at home in a museum. The brand never asks permission for its choices, and that is precisely what makes this wall covering so beloved by interior designers around the world.

Materials and look of Moooi wallpaper

The wall covering is produced by Arte, a name that has stood for high-quality, robust wall decoration for decades. Many designs in the Moooi wallpaper range play with natural textures and distinctive surfaces: from the appearance of wood and sisal to subtle gold accents and pleated reliefs. The majority of the collections are non-woven based, which makes hanging pleasant and later removal considerably easier. That way you combine artistic allure with practical ease, even in rooms where the wall takes a bit of a beating.

Signature Moooi wallpaper collections

The best-known line is without doubt Extinct Animals, based on ten extinct creatures that Moooi rediscovered in museum collections worldwide. The dodo design, with its soft plumage, was given a three-dimensional motif, for example. Looking for even more depth and relief? Then take a look at the Extinct Animals 3D variant. The showpiece of the series is the Menagerie, in which all the animals are hidden together within a rich jungle scene set against a deep black background.

If you love greenery and botanical abundance, the Green House wallpaper collection offers a refined universe reminiscent of Victorian greenhouses. The Memento Moooi Medley from 2022 brings graphic compositions with an unexpected colour palette, while Tokyo Blue presents a rich, deep-blue interpretation of Japanese graphic tradition. Standalone crowd favourites include Greenhouse Gathering Window, Greenhouse Gathering Arch and Coccinella Bella.

Where does Moooi wallpaper work best?

Moooi wallpaper isn't meant for every wall, and that's exactly the point. Botanical designs such as those from the Green House line truly come into their own in rooms with high ceilings, understated furniture and quiet flooring. The animal prints have a theatrical quality: pair them with dark wood and linen curtains for maximum effect, or set them against crisp white for an exciting contrast. If you're after something for a bedroom or study, the graphic designs are a lovely choice, with rhythmic patterns that never grow dull thanks to their surprising colours. Unsure how a design will sit in your interior? With our Room Visualizer you can simply view Moooi wallpaper in your own space before you order.

Hanging and caring for Moooi wallpaper

Because most collections are built on a non-woven base, you hang the lengths by applying the paste to the wall rather than to the paper. With large, graphic designs it pays to order a sample first, so you can properly assess colour and scale. If you want to know exactly how many rolls you need, use the wallpaper calculator. If you're dealing with relief structures or special non-woven types, we recommend calling in a professional wallpaper hanger for a crisp and lasting result.

Buying Moooi wallpaper at Selected Wallpapers

Selected Wallpapers is an official Moooi dealer and delivers the complete collection straight to your door. Ordering samples online is easy, and if you're in doubt our team is ready with personal advice on pattern choice, colour combinations and the quantities you'll need. That way you can be sure your Moooi wallpaper will fit your interior and space perfectly. International shipping, duties & taxes included.