Wall & Deco Wallpaper | Selected Wallpapers – Selected Wallpapers & Interiors

Q: Is the Wall & Deco wallpaper standard or custom-made?

Wall&amp;decò wallpaper is made entirely to measure. After choosing a design, the image is adjusted to the exact dimensions of your wall, so that it always fits perfectly. This gives you a unique composition that visually enlarges the space or gives it character.

Wall & Deco wallpaper is Italian craftsmanship made to measure: every design is printed to order in the exact dimensions of your wall. No unnecessary seams, no trimming — just an image that fits seamlessly as designed. On every design page, you enter your wall height and width directly, and the calculator computes the exact number of m² you need. Founded in Florence, the brand combines advanced digital printing technology with a sharp sense of artistic composition.

Wall & Deco wallpaper in three materials

All designs are available in multiple substrates, each with its own properties:

d.ecodura™ Texture — a relief surface that absorbs light and adds depth to the design. Ideal for living rooms and bedrooms where texture makes the difference.
d.ecodura™ Sand — a smooth, silky surface with intense colour depth. The choice for maximum print clarity in any dry interior space.
Wet System — Wall & Deco's waterproof system, specially developed for bathrooms, spas and outdoor spaces. Applied in three layers including sealer and coating, always installed by a professional.

d.ecodura™: award-winning sustainability

d.ecodura™ replaces conventional vinyl with BIOVYN™ — a bio-based material with a 97.6% lower carbon footprint than standard PVC. BIOVYN™ is made entirely from bio-sourced ethylene derived from wood residues in the forestry industry. The result is a wall covering that is as sustainable as it is beautiful. d.ecodura™ is certified for Indoor Air Comfort Gold, meets the French VOC standard A+, contributes to LEED® v4, v4.1 and v5 credits, and holds fire safety class B s2 d0 (class A in the USA). The awards speak for themselves: German Design Award Winner 2025, German Innovation Award Special Mention 2024, and Archiproducts Award Sustainability 2024.

The Wall & Deco collections

The range is divided into two main collections. The Essential collection offers more accessible designs with the same print quality — a great starting point for those working with Wall & Deco for the first time. The Contemporary Wallpaper collection (CWC) is the heart of the brand: large-format, artistic and designed to define a space rather than merely decorate it.

Wall & Deco Wet System: design in the bathroom

Most wallpaper brands stop at the bathroom door. Wall & Deco does not. The Wet System is fully waterproof and resistant to moisture, steam and direct water contact. It transforms a bathroom into a space with as much character as the rest of the home — a trend increasingly seen in luxury interiors.

Ordering made to measure: how it works

Choose a design, enter your wall dimensions on the product page and the calculator instantly computes the exact number of m² you need. Wall & Deco adjusts the composition so the image is placed optimally on your wall. A popular example: Midsummer Night, a botanical panorama that completely transforms a wall.

Italian made-to-measure wallpaper for your wall

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Frequently asked questions

FAQ about Wall & Deco wallpaper

Is the Wall & Deco wallpaper standard or custom-made?

Wall&decò wallpaper is made entirely to measure. After choosing a design, the image is adjusted to the exact dimensions of your wall, so that it always fits perfectly. This gives you a unique composition that visually enlarges the space or gives it character.

Which Wall & Deco collections are available?

Wall & Deco has two main collections: Contemporary Wallpaper (CWC) for artistic large-format prints in dry interior spaces, and the Essential collection for more accessible designs with the same high print quality. Additionally, there is the Wet System for bathrooms, spas and outdoor spaces. All collections are printed to your exact wall dimensions.

How is Wall & Deco wallpaper installed?

Wall & Deco wallpaper is delivered in numbered, made-to-measure panels. d.ecodura™ Texture and d.ecodura™ Sand are applied using standard non-woven paste (paste-the-wall method). The Wet System requires a professional 3-layer technique with sealer and special coating — only suitable for installation by a qualified professional. We recommend professional installation for all types.

Can I get a Wall & Deco sample or preview?

For every chosen design you receive a scaled digital visualisation so you can assess the pattern on your exact wall dimensions. Physical samples can be ordered to compare colour, texture and material — d.ecodura™ Texture, d.ecodura™ Sand or Wet System — up close before making your final choice.

Is Wall & Deco wallpaper sustainable?

d.ecodura™, the wall covering used in Wall & Deco wallpaper, uses BIOVYN™ instead of conventional PVC — a bio-based material with 97.6% lower CO₂ emissions, made from wood residues from the forestry industry. The material is certified for Indoor Air Comfort Gold, meets LEED® standards and won the German Design Award in 2025. Sustainability and design go hand in hand.