Designers Guild wallpaper

Designers Guild wallpaper was founded in London in 1970 by Tricia Guild and has carried an unmistakably British signature ever since: colour and pattern always take centre stage. Guild opened her first shop on the King's Road and built it into an international home and lifestyle brand, now with showrooms and offices in London, Paris and Munich, among other cities. At Selected Wallpapers you'll find a carefully curated selection of wallpaper from this iconic house, chosen for anyone who wants a wall that truly has something to say.

The story behind Designers Guild wallpaper

Tricia Guild remains both founder and creative director, and you can sense it in the consistent vision that has defined the work for more than fifty years. The brand designs not only wallpaper but also fabrics, upholstery and bed and bath collections, all rooted in the same powerful sense of colour. That broad background shows in every design: a Designers Guild wallpaper never feels like a standalone pattern, but rather part of a thoughtful, cohesive collection. It is a classic British brand that nevertheless stays surprisingly contemporary.

Materials and look of wallpaper by Designers Guild

What sets the collections apart is the way colour and texture work together. From lavish botanical motifs with large blooms to refined geometric patterns and calm textured wallpaper: every design is built around a thoughtfully chosen colour palette. A large part of the range is available as non-woven wallpaper, which makes hanging easier. High-quality printing techniques deliver deep, saturated colour reproduction. Many designs have the appearance of natural textures or woven fabric, while the material itself remains sturdy and practical to maintain.

Signature collections of wallpaper by Designers Guild

The range runs from romantic and floral to calm and graphic. A few designs that showcase the style well:

• Gertrude Rose — romantic floral motif with a warm, watercolour-like character
• Thelmas Garden — botanical abundance with a playful, garden-like feel
• Tapestry Flower — rich floral composition with an almost woven appearance
• Shoshi — subtly Japanese-inspired pattern in calm tones
• Shibori — flowing, organic textures inspired by the traditional dyeing technique

Designers Guild wallpaper in your interior

The breadth of the range makes this brand suitable for almost any room. A large botanical motif gives the living room character as a statement wall behind the sofa, while calmer textured wallpaper creates a relaxed atmosphere in the bedroom. Geometric patterns in earthy tones work well in a study or hallway. If you like to vary from room to room, you can mix freely within the range: the consistent colour philosophy ensures that different designs still tie together.

Hanging and maintaining wallpaper by Designers Guild

Unsure about a colour or the scale of a pattern? Order a sample first and view it at home in your own lighting conditions, because daylight and artificial light can make a colour look quite different. To work out how many rolls you need, simply use our wallpaper calculator. If you're working with a design that has a large pattern repeat or relief, we recommend calling in a professional wallpaper hanger for a flawless finish.

Buying Designers Guild wallpaper at Selected Wallpapers

Selected Wallpapers supplies the brand's original collections, so you always work with authentic Designers Guild wallpaper and can rely on expert advice. Samples are easy to order online, so you can compare at your leisure at home before making a final choice. Have questions about colour, scale or style? Our specialists are available by email and phone for personal advice. That way you can order the wallpaper that suits your interior with complete confidence. International shipping, duties & taxes included.