Sandberg wallpaper

Sandberg wallpaper is drawn by hand in Sweden and shipped from Europe to your address in the US, and a few practical differences are worth knowing first. Rolls arrive in the European format, patterns are drawn instead of generated, and the color range stays quiet enough for an open plan where one wall is visible from three rooms.

What the European roll size means for American rooms

The range is sold by the European roll, 20.9 in (53 cm) wide and 32.8 ft (10 m) long, not by the American single or double roll. That narrow width helps on the tall drywall planes of a newer house, since a slim strip is easier to keep plumb over a 10 ft wall. Check the roll size and pattern repeat on each product page; our wallpaper calculator does the counting.

Where Sandberg wallpaper works in an American home

A powder room is the easiest place to be brave: four short walls, one door, and a pattern nobody looks at for longer than a minute. An entryway comes next: it sets the tone for the rooms behind it and rarely takes more than a few rolls. In an open plan, put the pattern on the wall that closes the view, the fireplace wall or the far end of a hallway, and leave the rest plain.

Hand-drawn Swedish patterns seen up close

Every design starts on paper in the Sandberg Studio, where the artists draw by hand and take their color and motif from the Swedish landscape. At arm's length the line carries a slight irregularity that a purely digital repeat never has, which is why Sandberg wallpaper reads as warm rather than printed. Many designs sit close to linen or woven texture, others to finely drawn botanicals in earthy, muted tones. Pigments and inks are chosen to be non-toxic, and the standard collections come PVC-free.

Which Swedish collection to open first

Begin with the Familjen collection for warm patterns with a story in them, or with Essentials for tone-on-tone textures that make a narrow room feel wider. Trädgården, Villa Como, Herbarium and Ett Hem, Öland are shorter runs, quick to scan in one sitting. Browsing by motif rather than by brand? Start in our botanical wallpaper selection.

Ordering these designs from Europe

Order a sample first. Daylight in a Swedish studio and daylight in your room are not the same, and a muted green can turn warm or cold depending on which way your windows face. Samples travel internationally and so does the wallpaper, with duties and taxes included, so nothing extra is asked at delivery. While you wait, the Room Visualizer places a design in a photo of your own room, and a color question reaches a person here.