ALL WALLPAPER BRANDS

European wallpaper brands behave differently on an American wall than the papers stocked by most local showrooms. Selected Wallpapers is an official dealer for a group of European houses, so we can order any reference from their books, including patterns that were never put online, and ship it to your address with duties settled in advance.

What European wallpaper brands mean for drywall and ceiling height

A standard European roll measures 20.9 in (53 cm) wide and about 33 ft (10.05 m) long, which is not how American rolls are cut, so a wall takes a different number of drops and the repeat lands differently. On a 9 or 10 ft (2.74-3.05 m) ceiling that narrow width works in your favor: fewer half-width strips in a stairwell, cleaner returns around door frames. Smooth, primed drywall hangs well, and we calculate the roll count for you.

How European wallpaper brands differ from one another

Italian wallpaper woven in silk and linen

Dedar and Wall & Decò both produce on a small scale in Milan. Expect surfaces that are woven rather than printed, with metal thread worked in and materials that turn up in almost no other sample book. Silk and linen run through much of what leaves Italy, which reads as depth rather than shine.

French archives, redrawn for a contemporary room

Pierre Frey and Casamance sit on centuries of French archive material, yet neither reprints it straight. What comes out is graphic rather than nostalgic, with color palettes pitched at a room being decorated today.

Textured wallpaper you can read from across the room

Elitis is where to look when the surface should carry the wall and the pattern can stay quiet. The broader textile wallcovering range covers the same ground across several houses.

Matching wallpaper brands to American rooms

Most clients start with the powder room, and that instinct is sound: a small enclosed space carries a pattern that would shout across an open plan. Entryways and stair walls take the same approach: you move through them rather than sit in them. For a bathroom that gets real steam, work from the bathroom wallpaper selection. Behind a bed, or along the long uninterrupted wall of an open-plan living area, a panoramic mural gives one continuous image instead of a repeating motif.

Ordering European wallpaper brands from the United States

Import duties and customs fees are settled before your parcel leaves, so nothing is collected at the door. Order samples before you order rolls: color on a screen is not color under your own light, and a gray that looks cool in a north-facing room turns warm in a south-facing one. Send us a reference number or a photo of the wall, and we will tell you which wallpaper brand we would hang there.