Masureel Wallpaper

How Masureel wallpaper was born in West Flanders

Masureel wallpaper comes from Hulste, a village in West Flanders where the family of the same name has worked in textiles since the nineteenth century, first retting flax and later weaving and finishing. In the 1980s, Guy Verstraete carried that artisanal tradition forward and founded Masureel International. Ever since, the brand has designed and produced its collections entirely in-house, from the first idea to the finished roll. You can feel that continuity of craftsmanship in every length: wallpaper made with care, not something that simply rolls off a production line.

Materials and look of wallpaper by Masureel

What stands out about wallpaper by Masureel is its rich texture. The designs draw on art, nature and landscape, with colour palettes that are warm and saturated without ever turning loud. Many designs play with depth and relief: a raffia-like weave, a soft silk effect or the irregular structure of eroded stone. It is all about the look of natural materials, often produced on a hard-wearing, project-grade backing. The collections are mostly made as non-woven wallpaper, which makes hanging a pleasure: you paste the wall instead of the length. The brand is also committed to responsible production and strives for the lowest possible impact at its West Flanders studio.

Signature collections of wallpaper by Masureel

The range is broad, from quiet textures to grand panoramas. These collections show the character of Masureel wallpaper at its best:

• Ray — playful plays of light and rhythmic lines for a modern, energetic look.
• Erosion — organic structures and earthy tones inspired by geological layers.
• Serica — soft surfaces with a subtle, silk-like sheen and timeless elegance.
• Traces — expressive brush and script marks for an artistic, handmade feel.
• Poémas — poetic prints and soft colour transitions for a serene, artistic space.
• Panoramics — large-scale scenes that turn a wall into a painting.

Where does wallpaper by Masureel work best?

The more expressive designs come into their own as a feature wall in the living room or bedroom. Choose a panoramic collection for a dramatic statement, or a graphic and botanically inspired pattern for a space where you want to set a deliberate mood. The quieter, textural designs work beautifully as a base for an entire room. Pair Masureel wallpaper with linen curtains or a warm wooden floor and the brand's natural character comes fully to the fore. Not sure where to start? Designs such as Lucence or Unda are great starting points for getting to know the mood of the collections.

Hanging and testing Masureel wallpaper

Unsure about a colour or pattern? Order a sample first, so you can judge the wallpaper in your own light and alongside your existing interior. Once you know which design you want, use the wallpaper calculator to work out how many rolls you need; be sure to factor in the pattern repeat. For the large-scale panoramic designs, we recommend working with a professional wallpaper hanger, so that the seams and the scene line up perfectly.

Buy Masureel wallpaper at Selected Wallpapers

Selected Wallpapers is an official Masureel dealer and keeps the collections up to date in its range. You order samples easily online and compare them at your leisure at home. Have questions about pattern repeat, colour advice or combining with other collections? Our team is happy to think along with you for personal advice, so you can choose the right wallpaper by Masureel with confidence.

International shipping, duties & taxes included.