Masureel Wallpaper

What Masureel wallpaper feels like on a wall

Masureel wallpaper is chosen for its surface as much as for its pattern. The relief is deliberate: the loose weave of raffia, a sheen that reads as silk under a lamp, the pitted face of weathered stone. Color runs warm and deep rather than bright, and the drawings behind it come from art, landscape and the natural world. On a wall the effect sits closer to a material than to a print, so a room papered in it shifts as the light moves across the day. Most of the range is built on a hard-wearing backing made for project work, which matters if you are papering a hallway that takes daily traffic.

Choosing wallpaper by Masureel room by room

With a surface this active, where Masureel wallpaper goes matters as much as which design you pick. A powder room is the low-risk place to be bold. You need a roll or two, and the whole room reads at once. An entryway or a stair wall takes a large-scale design well, because you meet it from a distance and at an angle. In a primary bedroom the textural designs do more work than a pattern would: they hold the light instead of pulling at your attention. A breakfast nook can carry more color, especially when the rest of the kitchen is plain. If you want the surface without the motif, compare these against our wider textured wallpaper selection.

Where to start in the Masureel collections

The Texture Book is the obvious first stop if surface is what you are after. Amazone and Amani sit at the decorative end and draw on nature, the way most of this range does. Terra stays in warm, grounded tones. Wall Designs holds the quieter patterns, the kind that carry a whole room instead of one wall, and Panoramics turns a wall into a single scene. The six sit far apart in mood, so it pays to open two or three before you narrow down.

Hanging Masureel wallpaper on drywall

Most of these designs are non-woven, which helps if you have not hung wallpaper before. You paste the wall rather than the length, the panel goes up dry, and it strips off cleanly when you are done with it. European rolls usually run 20.9 in (53 cm) wide and about 33 ft (10.05 m) long, so the arithmetic is not the American double roll you may be used to. Check the width, length and pattern repeat on the product page before you order, and prime new drywall first.

Ordering from a European specialist

Masureel International dates to the 1980s, when Guy Verstraete built it on a family name that had been in West Flanders textiles since the nineteenth century, moving over the generations from flax to weaving and finishing. The company still works out of Hulste, where design and production share a building, and the studio keeps a close eye on its own impact. We are an official dealer, so the range you see here is the current one. Order a sample before you commit: color on a screen is not color on your wall, and these surfaces in particular change with the light. Orders ship from the Netherlands and duties and taxes are included in the price shown. If you are weighing two designs, or working out how many rolls a stairwell swallows, write to us and we will go through it with you.